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Luka Barnabas Jauro

Modibbo Adama University Yola, Nigeria

Presentation Title:

Effectiveness of dual loop communication support tool in framing health-talks on exclusive breastfeeding in antenatal clinics

Abstract

Defects in the communication model used in delivering health talks perpetuate misconceptions among pregnant women attending antenatal clinics in Nigeria. This study describes the application and testing of Dual Loop Communication Support Tool (DLCST) for countering misconception on exclusive breastfeeding in antenatal clinic of Specialist Hospital Yola, Nigeria. The project involved an intervention, where the language and text analytical skills of nurses and midwifes were enhanced for effective delivery of health talks on infant nutrition during pregnancy and through 1-year post-delivery. A qualitative design was used to identify the Knowledge Attitude and Practices(KAPS) of respondents, the communication approach used in antenatal clinics in the study area, the facilitators and implementation barriers. Data generated from the responses of pregnant and nursing women was used as the Pre-Test data. The second stage of the Intervention stage involved the training of nurses and midwifes on how to apply Toulmin’s Argumentative Model(TAM) in designing health talks. A Post-Test was then administered in the third phase after which an inferential statistic was used to determine variance in the KAPS of respondents. Baseline data on the Knowledge, Attitude and Practices of exclusive breastfeeding varied. Correlational analysis of the Pretest and Posttest however indicate significant variance in maternal (K)knowledge (KEBF r = 0.636, p > 0.05), (A)ttitude (AEBF r=0.595, p > 0.05) and (P)ractices (PEBFr = 0.757, p > 0.05) on exclusive breastfeeding in the Pretest and Posttest. The results clearly demonstrate that the Dual Loop Breastfeeding Educational Support Tool (DLBEST) is effective in addressing misconception on exclusive breastfeeding among pregnant and nursing women attending antenatal clinic in the study area. Results of the study corroborate the findings reported in Tyndal et al (2016) and Pediatr (2017). Findings of the study will provide evidence for future implementation of the Baby-Friendly Hospital Initiative (BFHI) in Nigeria. Further research is needed to determine the impediments to the attainment of WHO 2030 goal of 60% to 80% exclusive breastfeeding coverage in Nigeria and other countries in Sub-Saharan Countries. 

Biography

Luka Barnabas Jauro holds a B. A. English Language degree (Maiduguri), Master of Arts in English for Specific Purposes and PhD in English for Specific Purposes. He is presently the Head of the English Department and has research interest in Discourse Analysis and Health Communication.